I design high-impact emails using Figma, Canva, or Adobe Illustrator, tailoring my workflow to each client’s specific needs. I have built email component libraries and templates. My development experience includes programming and launching emails within Hubspot, Klaviyo, and Salesforce. To grow my technical proficiency, I’ve earned an Email Marketing Certification with Hubspot and am currently working toward my Salesforce Marketing Cloud Email Specialist Certification.

I design responsive websites in Figma, with a particular passion for building comprehensive content libraries and reusable modules. My web projects have also included wireframing, sitemaps, and WordPress development, as well as establishing detailed style guides to ensure seamless developer handoff.

I have experience designing for a variety of print formats, from environmental installations and standing banners to brochures, booklets, and stationery. I am well versed in the production lifecycle, including building physical dummies, reviewing proofs, and providing on-site color correction during press checks.

As a brand designer, I’ve developed brand moodboards, digital mockups, pitch decks, and logo concepts. Once a client has chosen a specific look and feel, I can apply that visual identity across a range of digital and print formats while adhering to brand guidelines.

Outside of my design work, I take on freelance illustration assignments in editorial, publishing, and narrative contexts. I also occasionally table at comics and illustration festivals around the country. You can view my illustration portfolio at katyfreeman.com.